How to Create An Online Sales Funnel
It feels really good to be getting more fans on your Facebook page, to be growing your email list, and to be driving tons of traffic to your site. Whether you're doing this through organic means or...
View ArticleNew Facebook Ad Offerings Set to Make a Big Splash!
A Facebook leak has been circulating this week in anticipation for a large announcement coming up February 29. We will save the review and analysis for the official announcement, but I wanted to...
View ArticleFacebook Targeting by Relationship Status and Workplace
Well, we've already covered many of the targeting options available to advertisers through Facebook. As we near the end of this series, today we're going to cover targeting by relationship status and...
View Article10 Tips for Kick-Ass Landing Page Copy
There’s more to a great landing page than just the copy. But without solid, clear, focused writing, you might as well send people to your homepage.Here are 10 tips for writing copy that closes the...
View ArticleHow to Know If Your Landing Page Is Effective
We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains:...
View ArticleHow to Pre-Test Your PPC Headlines Without Spending a Dime
In some ways, a headline is a headline. Whether it’s an email subject, a Tweet, or a Facebook ad headline, the same principles apply. The purpose of the headline is not to sell, but to connect. The...
View Article8 Powerful Headline Types for Your Facebook Ad
Facebook ad headlines: So little, and yet so powerful. While your image will be the most significant factor in the click through rate of your ad, your headline still contributes around 15% to its...
View Article13 Attention-Grabbing Headlines
Your Facebook PPC headline is perhaps THE most important element of your ad, next to the image. Your goal in writing your headline is threefold: 1. To grab people’s attention initially (if the image...
View ArticleTesting Your Facebook Ad: What to Look For
This month we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how...
View Article3 Insider’s Tips to Get Your Facebook Ad Approved
When you’ve spent a good deal of time preparing your ad and setting up your landing page, it’s very disheartening to then have your ad disapproved. What’s even more frustrating is having no clue of why...
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